A QR code or Quick Response code is a type of barcode first created for the automotive industry in Japan by Denso Wave. More recently, the system has become popular as a method to easily and quickly interact and provide additional information to users of printed media.
These codes can be scanned by many of todays mobile devices such as Smart Phones and Tablets. The scanning of a QR Code allows the advertiser to supply users with the opportunity to quickly and easily find out more details about a product, store contact details into their device, visit a custom mobile friendly webpage and many other options.
Asia is currently the biggest user of QR Codes worldwide which can be closely tied to their high usage of smart phones. In the USA, QR code usage is expanding. During the month of June 2011, according to one study, 14 million mobile users scanned a QR code or a barcode. Some 58% of those users scanned a QR or bar code from their home, while 39% scanned from retail stores; 53% of the 14 million users were men between the ages of 18 and 34. Read More